Top 10 Google Ranking Factors For 2020

 Google, the world’s most popular online search engine, activity nearly 63,000 search queries every single second of each day. This means that everyone with a smartphone and using internet will use it to get important  information online at least once a day. While you may be a Google user, have you ever wondered how the search engine decides what websites best fit your search query in just a fraction of a second? In this post, we walk you through various Google ranking factors and what they mean for website owners and SEO (search engine optimization) professionals everywhere.

So, how can one ensure that their site gets maximum visibility online and back link cowling? Here are a few of the most important Google ranking factors to help you understand how to rank higher on its SERPs:

  • Need a good quality Content

Google need a fresh content. If you want to rank well on Google’s SERPs for a keyword(s), your pages must carry original, well-researched content that is a value addition to the user. If they do not understand what you are telling them, then there will not be repeat visits. Besides, the bounce rate will be high (conversely, the dwell time will be low). Keep the search intent of the user in mind and think of the different queries/questions they may have about a topic. In fact, Google has now launched a new featured snippet to deal with multi-intent search queries. 

Do a thorough keyword analysis using Google’s Keyword Planner to chalk out more effective SEO strategies for various search topics. Keeping an eye on what the competition is doing also helps immensely in this regard. Make sure to analyze mobile, local and voice search keywords too and include them in your plans. 

  • HTTPS 

HTTPS became a Google ranking signal in 2014 while 2017 saw Google strongly encourage sites to go secure. In fact, now sites without the secure HTTPS connection are shown as ‘not secure’ in the address bar of the Chrome browser, a definite eyesore to site visitors. Thus, not making the transition to HTTPS can lead to increased bounce rates. But be warned, you can face canonicalization challenges if you do make the change. 

  • All About Domains 

If you have an exact-match domain name that includes the keyword you are targeting, then you definitely have a strong organic search advantage. However, it is not always practical to target every major keyword this way. Moreover, studies have revealed that consistently top-performing, older domains do better in organic search than new brands – this is because Google has monitored their activity for extended periods and views them as trustworthy.

  • Should be a Mobile-friendly Website

The number of searches conducted through mobile devices. This means that if you want to stay in the game, you will have to ensure your site is mobile-responsive. If you have a mobile-friendly site, Google can quickly and accurately index it, rather than having to refer back to its desktop version.

Mobile usability has been a top Google ranking factor since 2015 and in order to satisfy this mobile-first index rule fully, your mobile and desktop sites must have identical content. You can also refer to Google’s guidelines on the topic for more information.

 

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